There are a lot of coaches doing the work I do.
There are a lot of people in the business of health and wellness, competing for the same time, energy, air space, resources, money, clients, etc. Sometimes it makes me a little nervous, I'll be honest. Industry experts and trade secrets tell me I am either crazy or right-on to tell you this, which is a whole other blog post for another time--that whole authenticity thing. Stay tuned for that one. For now, let's stay here--with fear, doubt and what you can do with it.
It's true. Sometimes, I get especially nervous when I see someone copying something I've just launched, taking material I put out there (maybe a recipe or a blog post or twitter bio) and passing it off as their own without a mention or reference as to the source of inspiration. Despite that old saying, "imitation is the sincerest form of flattery" sometimes it doesn't feel that way, especially when you're talking about building and sustaining a business. It's easy to get small and concerned and need the validation and maybe even a little frustrated when you think someone is stealing your spotlight--or your brand or your message or __something__ faster, bigger, sooner or better. Can you relate?
Well, it isn't true, because no one can do you like you do. It's just not possible.
For instance, I saw this guy online, a big twitter personality with massive numbers of followers, suddenly start talking about health and nutrition. Since he has built his business around being a guru of marketing, it surprised me that he was now talking about health and fitness considering he didn't really have "credentials" to do it. I got all up in my head thinking about his reach and his advantage, etc. etc. And I even went to that "but he knows nothing about nutrition" place. That dark, small, lonely space. Hmm.
Then, I paid closer attention and realized he was on a path, himself, to become more healthy. He was busting his ass day in and day out trying to find the answers and solutions he needed to feel better in his skin. I instantly got flooded with compassion and, I'll admit, love. He was walking his talk, just like me, trying to get from A to B and inspire people along the way. When I read his posts and followed his pictures on instagram, I realized it was nothing like what I'd do or promote or put out there as advice or ideas but his followers were eating it up, pun intended. It was working for him and that's all that mattered.
It was him doing him. And his followers needed that from him, because only he could do it like that.
I could go on with more stories but I think you get it. Whether it's someone changing his twitter bio to match what you say in yours (it's happened to me), sending a similar message in marketing, copying your recipes and not giving you credit (it happened to my friend) or heck, copying your interior design as they open a new business right across the street from you (also a true story), it can certainly bring up feelings of frustration, concern or worry. We can go to that place of scarcity and threat, that there isn't enough to go around and someone doing what you're doing takes away from what you're trying to accomplish. Think of the hours spent in litigation (legal or mental) over things like this and how much time it takes away from actually just DOING more of the stuff you love to do?
If you can allow those feelings to come up and get them out, it's a good thing. I can even go the Buddhist place with this stuff and tell you that it's all about impermanence, right? Wanting to hold onto something and make it be ours and ours forever--and not wanting it to end. Get present with that fear, get real with that concern and talk to someone about it or write it down. Then work on getting to the place of remembering that no one, NO ONE, can do you like you do. There's only one person who can say it like you'll say it, do it like you'll do it and sell it like only YOU can sell it.
Your sass. Your wit. Your insights. Your ideas. Your color. Your character. Your wisdom. Your experience. Your perspective.
Social media shows that everyone is doing their thing, adding their two cents to the hustle and competing against hundreds and thousands of competitors.
We can get caught up in the stress of trying to win "the game" with content, messaging and marketing all hours of the day or we can relax and stay true to us and what we love and want to create and share. Besides, we're all saying or doing the same things, in case you haven't noticed. We might as well add our voice to the mix for whomever needs to hear it as only we can, and feel damn good about when others do it themselves.