Make 'em count! Dollars and calories. That's what I'm talking about here...
I cruise through Davis Sq on my beloved fixie each day on my way to work in Porter and behold the lovely irony of Starbucks and Diesel staring each other down across the street from each other...like the gunmen in The Quick and the Dead.
It makes me smile on the greyest of days, especially when I count heads. For me, and for you, there really should be no question where your precious dollar should go. Because I'm a holistic health coach, I don't stress myself or my clients out about calories, fats, carbs and all that other nonsense. Life is way too short to spend it dieting in misery, submitting to daily check-ins with a torture device (scale), slumped over and light-headed from nutritional deprivation until finally succumbing to "being bad" when the intrinsic human instinct to fight starvation takes over.
Instead I focus on the quality of the food my clients eat and where it comes from because I want them to do good by the planet and their local economy as they are doing good by their own bellies and wallets.
Don't eat crap.
Make your dollars and calories count.
Calories are needed for energy after all, they are the fuel upon which our vital organs and system are dependent. So stop wasting them on processed crap like high-fructose corn syrup (COMING SOON: CORN SUGAR!) and autolyzed yeast extract. These are ingredients you won't find in most if not all the products sold at your friendly local cafe, especially Diesel. Before the haters come after me with fists raised claiming favoritism, I'll share that I'm partial to Diesel because after an exhaustive search, I prefer their mocha lattes. I just do. You can have your favorite place too, there are plenty of rad choices in the greater Boston area.
The food, dairy and products at Diesel are real, fresh and locally sourced; most if not all of it comes from someone you can actually talk to or somewhere you can visit and it might even be YOUR neighbor who made the bread, delivered the baked goodies or milked the cow for the milk in that latte you're drinking. I can't say that for the jillions of ingredients and products listed on the websites of multinational corporate chains. Why should you care? Because when the money goes into local pockets, it stays in your local economy and not into the pockets of already SUPER-rich white dudes around tables plotting how to manipulate you into spending even more money so they can buy another yacht with it...or worse.
Not convinced? Want to know more about SHOPPING LOCAL? Contact Somerville Local First, Cambridge Local First and the Sustainable Business Network.
Because you should care where your dollar is going, please take your time to check out and compare the buying and sourcing of everything from the sandwich ingredients to the ever-important coffee bean of the corporate chains and your local space like Diesel. Your chin is likely to hit the floor, so buckle the strap of your bike helmet. Bring a pad, because you will want to take notes.
You're working hard for your dolla dolla bills. Spend them on real food which will nutritionally improve your health and not deplete it. Why else are you eating if not to FEED yourself? Spend the $5 you're plunking down on something with mileage so you can save in the long run.
If you're just cruising for a snack think about your purchase. If a product has more than five ingredients listed, try again.
Choose something with butter, flour and sugar (we like simple) and compare how it tastes to this product: (enriched, bleached wheat flour [flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid], soybean oil, dextrose, salt, leavening [sodium acid pyrophosphate, baking soda], mono- and diglycerides with citric acid [as a preservative], soy flour, dry whey, sodium stearoyl lactylate, natural flavor, guar gum, enzymes, silicon dioxide, modified food starch, wheat starch, propylene glycol, ascorbic acid [dough conditioner], citric acid, tricalcium phosphate), glaze (sugar, water, maltodextrin, corn syrup, corn starch, palm oil, modified food starch, agar, calcium sulfate, potassium sorbate [as preservative], citric acid, mono- and diglycerides with bht and citric acid [as preservatives], locust bean gum, disodium phosphate, polysorbate 60), water, apple filling (apples [preserved with citric acid, ascorbic acid, salt], sugar, water, corn syrup, modified food starch, apple juice concentrate preservatives [sodium benzoate, sodium propionate, potassium sorbate], lemon juice concentrate, natural flavors, spices, salt, agar agar, citric acid), palm oil, cinnamon, yeast (with sorbitan monostearate, ascorbic acid).
In this case, less is absolutely more.
For one week, spend your money on real food from your neighborhood establishment that focuses on locally-sourced fresh ingredients. Consider the ecological impact of how it arrived on your plate as well as how you feel two hours after eating.
Send experimental data to me if you feel like sharing: firstname.lastname@example.org